May 7

Wadala Experiment features on The Boston Globe


(Screenshot from The Boston Globe)

Our work to minimize deaths due to trespassing on Mumbai’s railway tracks, called the Wadala Experiment, has been featured by Boston Globe in their Ideas section. The online version is out, and the paper version will be featured in this Sunday’s (May 7) Ideas Section.

The article details the Wadala Experiment and what we did. It also explains how we apply scientific principles into all our assignments thereby developing a fresher perspective on observing and explaining behaviour, and modifying it in a desired manner.

Take a read; how does this new perspective alter the way you’ve been approaching behaviour change all along?

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  • Daniel D'mello
    May 16th, 2011 at 16:50

    I like the fact that each action taken is essentially one cognitive intervention. However, I’d like to know if you anticipate these interventios diminishing over time, as the target population becomes more conditioned to them? Do you have a time-frame for this?

  • Satish Krishnamurthy
    May 18th, 2011 at 15:24

    Daniel, all these interventions are designed to make the trespasser non-consciously respond to stimuli. Conscious interventions are the one that diminish over time.

    Judging the speed of the train with reference of yellow lines on the tracks will always work, or for that matter, the stacatto honking will always make you more alert to the oncoming train. These are designed to be sustainable interventions.

    Moreover, once the habit of caution is formed, it becomes automatic. That is the objective, and this is what saves lives on the tracks.

  • Daniel Dmello
    June 10th, 2011 at 14:11

    That’s a good point, but I’m not sure I agree completely.

    While cognitive interventions might always elicit an unconscious response, the degree of effectiveness of that response cannot always remain constant in every case, particularly when it’s relative to other more overwhelming behavioural traits, like fear of being late to work.


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