FinalMile on the BBC

Our unconventional ways of working and researching behaviour – observation based research, using principles of cognitive neurology and behavioural economics into our interventions, and behavioural design – is starting to get noticed not only by the marketing and corporate fraternity, but also world media.

This video gives you a great idea into how we delve deep into the behavioural problems that exist in marketing departments, organizational cultures and public spaces, and how we address them with our fundamental approach.

Happy viewing.

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