Category Archives: finalmile in news

ESOMAR Excellence Award for the Best Paper 2015/2016

We are delighted with the news that our paper: Red Alert: Understanding the demand and supply side of girl child trafficking using a behavioural science approach has won the ESOMAR excellence award for best paper.

“The ESOMAR Excellence Award is given to the best paper from ESOMAR conferences throughout the year that best reflects the broad aspects and challenges faced by the market research industry today. All nominations are judged by an independent international jury and carries an ESOMAR-sponsored prize of €4,000”

Of the 6, Final Mile had 2 nominations.

One paper was based on our project to improve demand for Voluntary Medical Male Circumcision and the  winning paper was based on a project we did on finding behavioral science based approaches to prevent child trafficking.

“Trafficking in women and children violates the basic human rights to life, liberty and freedom to chart one’s own life course. Instead, it subjects the victims to cruelty, torture, dangerous and de- grading work, and inhumane living conditions. It is estimated that there are 20 million commercial sex workers in India, and around 80% of these are victims of trafficking”

Our project focus was on preventing trafficking by better understanding at risk populations, both on supply and demand side. Insights from this work have lead to new campaigns and on on ground initiatives that are showing promising results.

We thank ESOMAR for recognizing this work and deeply appreciate their efforts in providing us a platform to share this work which we are very passionate about.

Here is the press release from ESOMAR


Our paper on sex trafficking nominated for ESOMAR best paper award

One of the most challenging assignment undertaken by Final Mile was to understand the decision making process of vulnerable populations on both Demand and Supply side of sex trafficking. We used Ethnolab – Our proprietary Behavioral and Decision research tool to unearth behavioral insights that can help prevent trafficking. This project has been funded by My Choices and the foundation went beyond mere funding to take an active part in the research process.

We presented the paper at ESOMAR APAC conference held in Tokyo on 18 & 19 May 2016. We are delighted that the paper was nominated for Best paper award. Sex trafficking is one of the most inhuman acts and one that requires high attention and this nomination is a small but important development. This problem requires support from research community as there is a strong need to match Passion with insights.

Read more about the nomination here.

Nutrition SBCC Video

Final Mile is part of the SBCC (Social Behavior Change Communication) Expert Working Group constituted by SPRING & GAIN under the aegis of USAID. The EWG is tasked with evolving SBCC strategies for improving Nutrition behaviors at scale. Two S’s are critical to this strategy: Scale & Social.

Final Mile played a key role in shaping of this strategy. The Nutrition community, thanks partly to our efforts, saw value in using learnings from Behavioral Economics, Cognitive Neuroscience and Design Thinking to shape SBCC strategies. The case studies and approaches we shared have demonstrated that application of Behavioral Sciences can be achieved at scale provided we use the right research tools and test various interventions, in context. The future of SBCC in Nutrition is being shaped by a group of highly committed organisations that have proven expertise in their areas and we are delighted to be in that group. Here is a short video that captures the essence of this evolving SBCC strategy. It also captures one of our projects that has been featured as one of the “Great SBCC Examples”


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The science of giving

WSJ Mint recently came out with an issue fully dedicated to Philanthropy. One of the subjects the issue touched upon was the increasing trend of giving in India. What is leading to this societal change and what is the science and psychology behind giving? Here’s our CEO Biju Dominic, in conversation with Dhaval Udani, chief executive officer of GiveIndia, an online donation platform,. They discuss how altruism has evolved over time and why people give.


Dhaval Udani & Biju Dominic
Dhaval Udani & Biju Dominic








Read more here

Nudging to Safety










A recent article in The Economist paints a rather grim picture of Road Safety. Fatalities due to road accidents could surpass HIV related deaths by 2030. Bulk of these fatalities happen in developing and underdeveloped nations.

BBC Future carried a story that features Final Mile’s work in using Behavioral Sciences to improve Road Safety. Human error is the overwhelming cause of accidents and fatalities. Nudging or Behavioral design interventions aimed at reducing driver errors is one effective way to deal with the human errors. There is an urgent need to go beyond plain awareness campaigns. Driving is a highly over-learned and non-conscious activity, one that is very complex involving many senses and skills. Interventions that impact at a non-conscious level, therefore are likely to make a better impact.

The story by BBC Future collates some of the interesting examples of such interventions. Read more here